At any one time ProSocial Communications works with a select number of clients to enable Director Dani Redmond to be hands-on and available throughout each project.
We have worked closely with:
- Social Policy Division, Department of Prime Minister and Cabinet
- Royal Commission into Institutional Responses to Child Sexual Abuse
- NSW Ministry of Health
- TAFE NSW
- NSW Department of Justice
ProSocial Communications works in partnership with a network of tried and trusted researcher partners, designers, writers and creatives on a project basis to deliver quality communications to suit the project. We tailor the team to meet your brief so you don’t pay for what you don’t need.
What our clients have to say
Dani has a valuable understanding of both the media and communication sides of public communication. Dani's media experience in issue and crisis management as well as in communications across various channel meant she was able to lead a large team to deliver great outcomes.
During the majority of the life of this national Royal Commission, Dani provided invaluable media and communications advice to myself and the Commissioners. Dani established and managed the Commission’s media and communication team, before leaving to create her own consultancy in the latter phase of the Royal Commission’s operations. Dani’s work with the Royal Commission involved managing the day to day media relationship across Australia and, at times internationally; developing communication strategies to manage emerging issues; and writing keynote speeches for Commissioners that were delivered at high-profile national and international events and conferences. Dani’s sound judgement and expertise were important in helping the Royal Commission build and maintain public confidence in the Commission’s work.
Our company, BRAVE, provided marketing and communications content for the Royal Commission into Institutional Responses to Child Sexual Abuse. We had the pleasure of working with Dani Redmond during our time with the Royal Commission and I had previously worked with her in her role at the Australian Communications and Media Authority. Dani’s leadership of the Royal Commission’s communications and marketing activities, for me, set the standard that all agencies should aspire to, and we have worked with many. Consider the potential pitfalls and criticisms that an organisation like the RC could encounter. Dani and her team perfectly navigated all of them with deft skill, and at the same time presented a bold and positive message for survivors of child abuse and the community at large. Her approach to creative work and messaging is well judged, welcoming of innovation and also results focused. It was a great pleasure to collaborate with a department lead by her and I would welcome any opportunity to do so in the future.
Obesity campaign strategy
In 2017 ProSocial Communications undertook a comprehensive review of the NSW Government’s flagship obesity campaign with recommendations for repositioning and relaunch in 2018. We are currently managing a large-scale research project, rebranding and social marketing strategy for 2018 - 2020 campaigns.
Writing style guides
ProSocial Communications provides regular leadership and change communication for TAFE NSW, and has developed a range of written communications including a new corporate Writing Style Guide.
For five years Dani Redmond managed media and communications and was media spokesperson for the child abuse Royal Commission, attending around 50 public hearings held nationally and in Rome.
Share your story campaign
As head of media and communication for the Royal Commission, Dani Redmond developed the Share your Story campaign – a national communication strategy and advertising campaign for survivors of child sexual abuse.
Your time in the sun
During 2017, Dani worked on cancer prevention initiatives including campaigns aimed at teenagers and young adults.
CyberSmart community education
From 2012 – 13, Dani worked on communication, brand and campaign strategy for the national Cybersmart program, delivered through schools.
Positive parenting campaign
Dani worked with Families NSW to create a positive parenting campaign to increase in parental confidence and awareness of support programs in their local community.
Fostering NSW campaign
Dani created the award-winning Fostering NSW concept – a first-ever partnership between government and the non-government sector to provide a single point of access for foster carer recruitment.